The latest trend clearly shows that singers had to appear on variety shows to gain popularity. Such a trend as this has been bitterly criticized for the grounds that the music and entertainment industries have developed a sort of back-scratching relationship. In this environment, however, we can see a few of ‘idol’ singers who seem to have the courage of keeping themselves off the shows hardly related to music.
It’s not easy that singers, even though belonging to a giant agency, gain popularity as they keep themselves from appearing on the entertainment shows. 2NE1, however, marked a remarkable record of dominating music rankings five times in a row even without carrying out any activities on TV entertainment shows.
2NE1 swept through music-download sites with almost all of the songs from this year’s 2NE1 album: “Don’t Cry,” “Lonely,” “I’m the Best,” “Hate You,” and “Ugly.” Of course, it’s hard to deny that its giant agency has given reassured support, but without the members’ efforts and music abilities, the achievement would have been impossible. It is the feature that differentiates them from other girl groups.
The 7-boy group gained a nickname of “trend-leading idol” by ranking top two weeks in a row on music shows in a year when it came out with its new album Be Mine.
Since it made a successful debut with “Come Back Again” in June, 2010, Infinite has shown steady growth, gradually expanding its fandom.
Infinite has displayed restrained group performances and trendy music almost excluded from electric sounds but smartly matching with distinguished guitar sounds. Since then, “She’s Back,” “BTD,” “Nothing’s Over,” and “Can’t You Smile” are followed with a huge success. They have tried to cover such various music genres including pop, hip hop and acoustic music.
Rather than frequently appearing on variety shows, they took a different strategy of focusing on honing their music abilities. They survived the fierce competition with other ‘idol’ groups. What’s more, Infinite is not a group well trained and supported by a giant agency.
JYJ is a group that clearly shows how powerful and supportive fandom could be. Since being organized, JYJ has hardly carried out any activities on TV, but they climbed to the top position in music-download sites with “Get Out” from its first Korean Album In Heave.
The album drew an explosive attention by marking the 300,000 preordered copies. The online site responsible for selling the album was temporarily shut down because the site got swamped with visitors who want to order the album.
By Choi Na Young (firstname.lastname@example.org)
Source: Osen (Original article in Korean)
Photo from: Osen
Translated by: Geum Jae / Korea.com
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